‘How Much Is A Facebook ‘Like’ Worth To A Brand?’ – Business Insider

The latest article on Business Insider is titled “How Much Is A Facebook ‘Like’ Worth To A Brand?”.

Josh Luger says, “As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition.

Brands spend more on Facebook than any other social network. However, marketers are uncertain if that investment is well-spent”.

How Much Is A Facebook ‘Like’ Worth To A Brand?

Business Insider