‘In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor’ – HubSpot

The latest article on HubSpot blog is titled “In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor”.

Adam de Jong says, “Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured.

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history”.

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

HubSpot