MarketingSherpa has published a video titled “Content Marketing: How McGladrey built a strategy around content development”.

Pamela Markey says, “In the video replay of this B2B Summit 2012 session, you will learn:

    • The steps Webb and his team took to plan content to coordinate with marketing campaign goals
    • How the team repackaged and extended the use of content pieces
    • How the website was redesigned to focus on content
    • How Webb and his team took the website and content to the next level by thinking like a publisher
    • The results of these efforts, which included a 100% increase in website visits per month”.

Content Marketing: How McGladrey built a strategy around content development

MarketingSherpa

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