The latest ‘Econsultancy’ blog post is titled “Nine tips to help improve your product filtering options”.

David Moth says, “Only a small proportion of shoppers will arrive at an ecommerce site knowing the exact product they’re looking for, while most will prefer to browse and consider different options. As such sites need to give shoppers tools to search their product range and strip out the items they’re not interested in. An effective site search function is obviously a key element, but product filters are also necessary if you want to deliver a decent user experience”.

Nine tips to help improve your product filtering options

‘Econsultancy’ Blog

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