‘Penguin 2.0: How to become an online authority’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Penguin 2.0: How to become an online authority”.
Dale Lovell says, “The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.
The release took place on 22 May, 2013 with additional changes and tweaks likely to take place over the summer months. You can watch the video for yourself below, but, as well as investing in quality content, one of the key phrases that was of considerable interest was this from Matt Cutts:
We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher”.
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