‘Are you equipped for the relationship marketing age?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Are you equipped for the relationship marketing age?”.
Linus Gregoriadis says, “Effective cross-channel marketing is a key requirement for companies wishing to build deeper and more conversational relationships with customers.
Our recent trends briefing on this topic explored some of the key issues facing marketers aiming to adopt a more integrated approach to marketing communications.
Also in partnership with Responsys, we have now launched our second annual survey on cross-channel marketing to understand whether companies are stepping up to meet growing customer expectations”.
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