The latest article on Business Insider is titled “CHART: Here Are The Most Effective Local-Mobile Targeting Strategies”.

Josh Luger says, “Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, and explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work”.

CHART: Here Are The Most Effective Local-Mobile Targeting Strategies

Business Insider

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