The latest ‘Econsultancy’ blog post is titled “The 10 essentials of social personalisation”.

Jonathan Lakin says, “Personalisation is the hot topic at the moment. Customers want it, and online businesses want to give it to them.

But what businesses need is the most timely, accurate and, unsurprisingly, “personal” data upon which to base thispersonalisation.

Here are the 10 most important factors to take into account when looking to offer the ultimate in social-powered personalised experiences”.

The 10 essentials of social personalisation

‘Econsultancy’ Blog

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