‘Adweek Claims These 6 Companies Are The Biggest Suppliers Of Fake Web Traffic’ – Business Insider

The latest article on Business Insider is titled “Adweek Claims These 6 Companies Are The Biggest Suppliers Of Fake Web Traffic”.

Jim Edwards says, “Adweek’s Mike Shields  keeps hitting the home runs when it comes to outing fake web traffic suppliers. He just named six companies that he alleges are the biggest suppliers of fake clicks on the web.

Fake traffic comes from various forms of online trickery, in which legitimate users accidentally or unwittingly click on links that generate ads. Some of it is sent by bots or botnets. Advertisers end up paying for that fake traffic through ad exchanges, when their automated real-time bidding buys end up on web sites that appear to have huge audiences. Those audiences, however, are composed of a high proportion of questionable traffic”.

Adweek Claims These 6 Companies Are The Biggest Suppliers Of Fake Web Traffic