‘Social media engagement is a tactic, not a strategy’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Social media engagement is a tactic, not a strategy”.
Luke Brynley-Jones says, “While most brands are focused on increasing social media engagement, the smart ones are looking beyond Likes, towards building genuine, long-term relationships with their customers.
I was joined in a webinar last week by Eugenie Gijsberts from Dutch bank, ABN AMRO.
it’s one of Holland’s largest financial institutions and Eugenie, sounding remarkably genial for someone”.
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