‘Twitter’s five tips for agile marketing in the moment’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Twitter’s five tips for agile marketing in the moment”.
David Moth says, “The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.
However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.
In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.
The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights”.
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