’12 essential PPC landing page success factors’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “12 essential PPC landing page success factors”.
David Moth says, “Landing pages are an integral part of paid search. Effective pages mean you convert more visitors to the outcomes you need and in quality-score based search engines they make your ad more competitive.
Securing the click is only the start of the conversion journey. The quality of the user journey after the click will determine your ability to convert paid search traffic into desired outcomes.
A common mistake in paid search programmes is for the focus to be entirely on keyword targeting and CPC management”.
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