‘Three steps to developing inbound marketing personas’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Three steps to developing inbound marketing personas”.
Sam Davies says, “Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you can resolve their business frustrations.
Making sure your content resonates with the people you want it to is the way to reach ‘social buyers’.
These are people who use online communities to make purchase decisions and consume research reports, social media and email newsletters”.
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