‘Beyond Pinterest: The Best Of Other Social Commerce Business Models’ – Business Insider

The latest article on Business Insider is titled “Beyond Pinterest: The Best Of Other Social Commerce Business Models”.

Josh Luger says, “Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy.

Other players, from daily deals site Groupon to Chinese e-commerce giant Alibaba, have also tried to leverage social ingredients to boost retail sales, drive user engagement, and build brand loyalty”.

Beyond Pinterest: The Best Of Other Social Commerce Business Models

Business Insider