‘The Ad Business Is About To Suffer A Stunning Defeat At Hands Of ‘A Volunteer Who Hangs Around The Offices’ Of Firefox’ – Business Insider
The latest article on Business Insider is titled “The Ad Business Is About To Suffer A Stunning Defeat At Hands Of ‘A Volunteer Who Hangs Around The Offices’ Of Firefox”.
Jim Edwards says, “The entire ad industry is close to being outwitted by a Stanford graduate student who volunteers his time to work on tracking policy for Mozilla, the maker of the Firefox web browser.
He may end so called “third party cookie” ad tracking inside that browser.
Jonathan Mayer, who turned off tracking cookies in Firefox when talks with advertisers over whether browsers should track users didn’t move quickly enough, has now threatened to end those talks altogether“.
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