‘Why marketers should focus on persuadables’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why marketers should focus on persuadables”.
Arjan Haring says, “Persuasion is a hot topic. But do you also know which of your customers you can persuade?
I recently talked to one of the leading figures in Data Science, Eric Siegel, author of Predictive Analytics. And he concludes that organizations in essence don’t just want to know what consumers will do – they want to know what they can do about it.
I never really thought about it that way, but it makes sense right?”.
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