MarketingSherpa’s “Content Marketing: A discussion about McGladrey’s 300% increase in content production” webinar replay is available.

In this MarketingSherpa webinar, watch Daniel Burstein, Director of Editorial Content, MECLABS, interview Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Webb’s team developed a content creation engine to drive increased thought leadership and lead generation.

Webb’s team also saw how their efforts maintained consistent traffic flow between 80,000 and 100,000 visitors to the site a month, and sometimes even as high as 130,000 visitors per month.

During this webinar, Burstein and Webb discussed:

    • How McGladrey increased its Web visits per month by 100%
    • How Webb’s team created energy around content for subject-matter experts, who in turn wanted to produce more content
    • How writers’ productivity tripled
    • How to maintain project management workflow and transparency
    • When to use internal or external resources for content marketing.

‘Content Marketing: A discussion about McGladrey’s 300% increase in content production’ Webinar Replay

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