Silverpop has released a free ebook titled “Vision, Skills, Data: Making the Most of Marketing Technology”.

The Silverpop team says, “Buyers no longer need to talk to a sales rep or an expert at the retail store to get informed. Social and mobile have changed the way buyers communicate, learn and make purchase decisions. Download our white paper and discover how combining technology with the right vision, skills and data can produce the individualized experiences today’s buyers want. Topics include:

  • Evaluating processes and getting executive buy-in
  • Assembling the perfect marketing team
  • Building a comprehensive data blueprint
  • Using behaviors to drive 1:1 interactions”.

Silverpop’s ‘Vision, Skills, Data: Making the Most of Marketing Technology’ eBook

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