‘Four ways to drive engagement with user-generated content’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Four ways to drive engagement with user-generated content”.
Matthew Kates says, “User generated content (UGC) is not a new concept, but for digital marketers, UGC has never offered as many exciting possibilities for engaging with consumers and building brand loyalty.
With the recent billion dollar acquisitions of content companies like Instagram and Tumblr, tech giants are further demonstrating the immense value of content today,and the opportunities are apparent for marketers.
In a January 2013 Econsultancy/Adobe report on digital marketing trends, over 700 digital professionals identified content marketing as the single most significant trend in marketing today”.
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