Marketo has released an ebook titled “10 Most Common Marketing Budget Pitfalls”.

The Marketo team says, “Emails? You got that. Website? Sure. But how about … your marketing budget?

Even the savviest marketers struggle to gain a complete and accurate picture of their marketing spend. Commitments, actuals, and estimates all change daily, and are spread across people, emails, spreadsheets, and finance systems.

If you need to improve your marketing budget process, don’t miss this eBook. It clearly calls out the 10 most common marketing budget pitfalls and offers practical suggestions on how to avoid them.

You’ll learn:

  • Common mistakes to avoid when setting your yearly budget
  • Solutions to spreadsheet versioning problems
  • How to create a credible marketing budget within a finance framework
  • The benefits of tying marketing spend to program ROI”.

Marketo’s ’10 Most Common Marketing Budget Pitfalls’ eBook

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