‘Picture this: web design is no longer 95% typography’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Picture this: web design is no longer 95% typography”.
Chris Lake says, “A decade and a half ago Jakob Nielsen announced to the world that people don’t actually read websites in a linear way. Instead, they prefer to skim read, scanning the page to find what they’re looking for.
As such, content creators were advised to format articles in a way that encourages readers to avoid reaching for the back button. This meant using bullet points, meaningful sub-headers, and highlighting key phrases / words in bold”.
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