‘Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing” – Business Insider

The latest article on Business Insider is titled “Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing'”.

Ishbel Macleod says, “Networks such as Facebook, Twitter and Pinterest drive as much in store purchasing as online purchasing, but affect purchasing behaviour in sharply different ways, research from Vision Critical has found.

This research gathered more than 5,900 responses over a series of four online surveys to determine how social media influences the consumer’s path to purchase”.

Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing’