The latest ‘Econsultancy’ blog post is titled “Google’s Enhanced Campaigns: what we’ve learned from migration”.

Heledd Jones says, “With less than a month to go before the Enhanced Campaigns (EC) migration deadline, we’re starting to hear more and more about the impact of the biggest change to AdWords in years.

Both Adobe and iProspect have reported in the last few weeks that they’ve seen CPC (Cost per Click) increases of 6% and 9% respectively and yet a lot of companies still seem to be in the dark on the impact this will have on their bottom line and whether they can do anything to soften the blow.

Here at Confused.com, we have a number of PPC (Pay-Per-Click) accounts split between being managed in-house and via agencies and bid management tools”.

Google’s Enhanced Campaigns: what we’ve learned from migration

‘Econsultancy’ Blog

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