‘Introducing the Mashies, Mashable’s Digital Marketing Awards’ – ‘Mashable’

Todd Wasserman says, “Over the last few years, the social media revolution has completely redefined marketing.The rising prominence of Facebook, Twitter, Instagram, Pinterest and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting”.