The latest post on ‘Mashable’ is titled “Study: Global Ecommerce to Hit $1.2 Trillion This Year, Led by Asia”. Lauren Indvik says, “Ecommerce sales are forecast to increase 17% to $1.2 trillion worldwide this year, led by growth in the Asia-Pacific region.Indonesia is expected to experience greater ecommerce growth, proportionately speaking, than any other country this year, according toestimates published Thursday by eMarketer. Online sales are expected to increase 71.3% to $1.8 billion. China, whose ecommerce market is already more than 100 times larger than Indonesia’s,... [...]

The definition of Authority Site is mushy. Clearly Amazon is an authority site for books and ESPN is an authority site for sports. And most solo entrepreneur internet marketers would agree that IM NewsWatch is an authority site for internet marketing. But practically speaking, the issue comes down to profitability. Authority sites, by virtue of their authority, are profitable. That’s why we all long for the “scent of authority.” And for profitability, the key question is “How much authority does Google (and Bing) attribute to your site?” That’s a particularly... [...]

The latest ‘Econsultancy’ blog post is titled “How will the introduction of new gTLDs change the internet?”. Kelly Salter says, “With new gTLDs due to start appearing on the web, it’s time again for brand owners to stop and think about their domain strategy. ICANN (Internet Corporation for Assigned Names and Numbers), the body responsible for managing and coordinating the Internet’s Domain Name System, last week made a surprise announcement that the first new gTLD could go live in the internet as early as August 28 2013 and we may see the first registrations... [...]

The latest MOZ blog post is titled “Transcribe ALL The Things! Benefits, Strategies, and More”. Steve Morgan says, “It’s an SEO’s duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant traffic to their websites. One technique that I sometimes feel is overlooked — or at least not given the attention it deserves — is transcription, i.e. turning audio or other media into text”. Transcribe ALL The Things! Benefits, Strategies, and More MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “6 Simple Steps to Writing Seductive Web Copy”. Henneke says, “How seductive are you? I’m not a great seducer. I don’t have a string of conquests to boast about. I’m no modern Cleopatra. But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to win customers.  [...]

David Henry says you don’t need to trick Google into giving you high rank, you just need to understand what they consider to be indicators of quality and supply those indicators for your site. He has just released Comment Commander Pro to show you how to build your standing in the eyes of search engines by giving them what they look for. Whatever your niches, there are people who are the respected authorities in the niche. If you engage the major influcencers in your niche in conversation, you demonstrate your own site’s importance. Give these niche authorities what they want (i.e.,... [...]

John Chow’s latest blog post is titled “How Internet Marketing Saved my Business”. Chow says, “Last week, I introduced you to Wong Kog, the Asian restaurant owner turned Internet marketer. Most of you had a great time watching Wong’s crazy video on how to make money online. You might have assumed that Wong is just a happy go lucky guy based on the first video, and you’ll be right for the most part. However, Wong does have a serious side, and we got see that when we sat down to talk Internet marketing. Wong told the fascinating story of how internet marketing saved his restaurant... [...]

The latest ‘MarketingExperiments’ blog post is titled “Website A/B Testing: 4 tips to beat an unbeatable landing page”. Taylor Kennedy says, “Have you ever had a landing page you just couldn’t beat? I know I have. I tried everything I could think of, and yet, one treatment after another was beaten by the control. Today’s MarketingExperiments blog post features four tips I discovered for beating a reigning champion that you can use to get your testing mojo back. Our goal is to give marketers a few insights to aid testing efforts. But before we get started, a quick caveat. While increasing... [...]

MarketingSherpa has released a case study titled “Ad Retargeting: How Corel Software increased revenue 106% with hyper-retargeting”. Adam Sutton says, “Basic ad retargeting can earn a positive ROI, but the marketers at Corel Software wondered if it could do more. Could the targeting improve, and would that increase returns? Corel upgraded its retargeting program and increased revenue 106%. In this case study, you’ll read how the team mapped the funnel, segmented the audience and tested improvements”.  [...]

HubSpot has released a free ebook titled “Conversion Centered Design”. The HubSpot team says, “On average, marketers see a 10% website conversion rate on landing pages. Now think about all those missed opportunities with the other 90%! How can you optimize your landing pages to increase your conversion rate and ultimately generate more customers? Learn how to beat the average and use design to help increase your landing page conversion rates. This guide, brought to you by Unbounce, will teach you everything you need to know about conversion centered design (CCD) and the critical... [...]