‘Brands face up to key mobile optimisation decisions’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Brands face up to key mobile optimisation decisions”.
Geoff Galat says, “Ahead of the Apple App Store’s fifth birthday next month, some brands are beginning to seriously weigh up the benefits of investing in a dedicated app versus optimising their existing sites for mobile.
Choosing the most viable mobile strategy is now a major element in most businesses’ plans, and this is the key message emerging from the Mobile Experience Trends Briefing, which we recently launched with Econsultancy”.
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