The latest ‘Econsultancy’ blog post is titled “152 killer keywords for email subject lines (and 137 crappy ones)”.

Parry Malm says, “We had a hunch that word choice in email subject lines have a strong effect on response rates.  So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t. 

Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.

Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable”.

152 killer keywords for email subject lines (and 137 crappy ones)

‘Econsultancy’ Blog

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