’20 automated emails your customers won’t delete’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “20 automated emails your customers won’t delete”.
Ben Davis says, “Ok, I can’t guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate.
The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes.
I’ve added examples from around the Econsultancy blog”.
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