‘How to Ease Your Sales Team Into Social Sales’ – HubSpot
The latest article on HubSpot blog is titled “How to Ease Your Sales Team Into Social Sales”.
Jeff Hoffman says, “For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of social media.
Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague”.
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