MarketingSherpa’s “Email Optimization: A discussion about how A/B testing generated $500 million in donations” webinar replay is available.

MarketingSherpa team says, “In this webinar, you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign.

Showalter discussed with Daniel Burstein, Director of Editorial Content, MECLABS, how the team maintained a breakneck testing schedule for its massive email program. Take an inside look at the campaign headquarters, detailing the thrilling successes and informative failures Obama for America encountered at the cutting edge of digital politics. More than $500 million was raised as a result of this campaign, with 4.5 million online donors.

In regards to big data, Showalter explained the team at Obama for America used “that data to make an experience more personal, because when you’re talking to someone in-person, you remember things about them, and so I think that’s where the data can actually make things more personal, not less.”

In this webinar, you’ll learn:

  • Why subject lines mattered so much, and the back stories behind some of the most memorable ones
  • Why the prettiest email isn’t always the best email
  • How a free bumper sticker offer can pay for itself many times over
  • The most important takeaway from all those tests and trials”.

‘Email Optimization: A discussion about how A/B testing generated $500 million in donations’ Webinar Replay

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