‘Send more email, make more money?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Send more email, make more money?”.
Tim Roe says, “I can understand why those more insulated from the coalface of email marketing may get confused with the seeming reluctance of some email marketers to increase their email frequency.
Taking a detached view of the numbers, might lead some to suggest that purely increasing the amount of emails you send to your list could increase your revenue.
This can sometimes work, and as long as you are closely monitoring open/click rates and engagement metrics like response recency, you could be OK”.
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