‘Yahoo causes a storm in the inbox for consumers and marketers’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Yahoo causes a storm in the inbox for consumers and marketers”.

Philip Storey says, “New changes to email accounts at Yahoo have the potential to frustrate marketers and cause privacy concerns across the globe.

Privacy has never been so important to all of us, and invasion of privacy has never been feared as it is today.

Countless reports over the past few years around hacking and miss-use of data has reached the top of the news headlines, which makes Yahoo!’s recent move in releasing dormant email accounts, all the more puzzling”.

Yahoo causes a storm in the inbox for consumers and marketers

‘Econsultancy’ Blog