‘Mobile search spend up 132% year-on-year: report’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Mobile search spend up 132% year-on-year: report”.
David Moth says, “Mobile search is an increasingly important area for ecommerce businesses as Google has stated that mobile queries are likely to overtake desktop queries by next year.
And new data from Covario shows that the level of investment in mobile paid search is slowly catching up with consumer behaviour.
On a global basis mobile search advertising accounted for 16% of total spend in Q2, of which 10% was spent on tablet and 6% on smartphone”.
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