‘Why it’s time for PR professionals to embrace paid media’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why it’s time for PR professionals to embrace paid media”.
Danny Whatmough says, “PR professionals seem to embrace an air of superiority when it comes to the owned/earned/paid debate.
PRs have traditionally crafted stories that win or lose by their storytelling craft. If the story isn’t powerful enough then the journalist will slam the phone down in a rage and never speak to you again.
Whereas on the paid side of the fence, the feeling is that content with a big media budget behind it can reach (or be pushed in front of) a wider audience, whether or not it is any good. And that that’s just wrong”.
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