‘Google Now: it’s about the data not the service’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Google Now: it’s about the data not the service”.
Duncan Shaw says, “There has been a lot of excitement about Google Nowbut the real story is about how it opens up a window on users’ whole lives.
If ‘data is the new oil’ then Google just found a much bigger oil field.
I recently gave a talk at Marketing Week Live about what Big Data analytics was starting to do for marketers and how new data sources are massively expanding this”.
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