The latest ‘Econsultancy’ blog post is titled “The philosophy of social customer service”.

Ben Davis says, “Real-time customer service and in turn, marketing, are hard to achieve. The first step is acknowledgement of what Generation Y is actually doing to your market.

I attended Social CRM 2013 last week, hosted by Our Social TimesFrom some of the talks I got this feeling: we’re still on a long hike towards transparency in business, but there’s no doubt lots of companies are striding out.

In this post I wanted to collate some of my highlights of the conference. Social media isn’t the only thing changing business, but it’s a useful crucible in which we can see the spark of emerging values”.

The philosophy of social customer service

‘Econsultancy’ Blog

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