‘Conversion optimisation: is it really about the colour of the buy button?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Conversion optimisation: is it really about the colour of the buy button?”.

Malcolm Duckett says, “Once you have captured your visitor, all you need to do is convert them.  

The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business.

Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today’s generation of marketing automation services”.

Conversion optimisation: is it really about the colour of the buy button?

“Econsultancy” Blog