‘Five top tips for testing success’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five top tips for testing success”.
Ian McCaig says, “In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even online, don’t come from a statistics or mathematical background.
Despite this, the majority of 21st Century Marketers are coming to appreciate that there is a need for a robust, data-driven approach to maximising returns on marketing investment”.
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