‘Four tips to help boost brand advocacy on social media’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Four tips to help boost brand advocacy on social media”.
David Moth says, “Once of the choice sound bites from a recent marketing conference stated that the emergence of social media“has made customer service a spectator sport.”
This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels.
And while keeping customers happy is a big challenge in itself, turning them into brand advocates that want to sing your praises is another problem entirely”.
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