‘Google enhanced campaigns: a migration checklist’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Google enhanced campaigns: a migration checklist”.
Matthew Whitehead says, “Google’s automatic migration to enhanced campaigns is swiftly approaching on July 22, 2013. Any existing PPC campaigns will be automatically moved over to the new format.
If you don’t implement a planned migration there’s a risk you could be wasting budget and not getting the most out of your search advertising.
For those advertisers who remain unsure: the essence of enhanced campaigns is that instead of advertisers having to duplicate their effort”.
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