MarketingSherpa’s “Landing Page Optimization: How CRC Health transformed decision-making across 140 sites” webinar replay is available.

MarketingSherpa team says, “In this MarketingSherpa webinar replay, you will hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how Ciampi chose to engage in optimization and A/B testing. They discussed the results of this testing, which included a $500,000 profit increase in the first five months along with an astounding 14,000% increase in CTR for branded PPC ads.

In regard to achieving testing approval from upper management, “The biggest impact, if you can, is showing the result of an A/B test. If you can show a good result, that will get everybody’s attention. When you come back with a 20%, 100% or sometimes a 300% lift, all of the sudden peoples’ eyes are turning, their ears are open and they want to listen to what you have to say. But, stay away from details, because if you get too into the details, the conversation quickly ends,” Ciampi said.

In this webinar, you will learn:

    • The results of a landing page test from one of CRC Health’s rehabilitation facilities
    • How you can use testing to reliably base your decisions on evidence in the marketplace
    • Why you should not to stop at the basic learning of a test, and look deeper into what it is really revealing about customers
    • And much more”.

‘Landing Page Optimization: How CRC Health transformed decision-making across 140 sites’ Webinar Replay

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