‘Three steps to building a customer-centric navigation structure’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Three steps to building a customer-centric navigation structure”.
Greg Randall says, “Building an ecommerce product database to satisfy your target consumer requires three disciplines in order to get it right: usability, the use of filters and naming convention.
In this context to ‘satisfy’ is to display navigation in an intuitive manner, to use navigation techniques to compliment the buying process, and to name category titles your consumers recognise and understand”.
Three steps to building a customer-centric navigation structure
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