‘Five tips for a successful rebrand’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five tips for a successful rebrand”.
Jens Lundgaard says, “A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement.
The value that your brand represents to your overall company value can be as much as 15%, and in the case of a business like Coca-Cola, that figure is 50%. Getting a rebrand implemented smoothly and accurately, therefore, can have a massive impact on your busines”.
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