‘Maximizing conversion with micro persuasion’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Maximizing conversion with micro persuasion”.
Arjan Haring says, ““It’s the little details that are vital. Little things make big things happen.” John Wooden
I am a big fan of the micro-conversion vs. macro-conversion discussion (go team micro!). Coming from a behavioral science angle to take up conversion challenges I would like to start the micro persuasion vs. macro persuasion discussion as well.
Marketers often have too ambitious persuasion goals to really be effective. Behavioral scientists are trained to start with micro goals when they aim for macro goals”.
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