‘Put Your Stake in the Marketing Position Ground’ by Denise Wakeman
Denise Wakeman’s latest blog post is titled “Put Your Stake in the Marketing Position Ground”.
Wakeman says, “Look at many marketing campaigns and you might find one is pretty much the same as the other. There’s no major distinction between them. To achieve the outcomes you desire, and stand out in the consumer’s mind, you must put a stake in the ground through your marketing position, meaning stand up for what you believe. Don’t be wishy-washy; stand tall and proud and be willing to do what needs to be done to let people know you exist. When you first begin your business, you may not have the confidence you”.
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