The latest ‘Econsultancy’ blog post is titled “Rich media mobile ads are four times as effective as banner ads: report”.

David Moth says, “Rich media mobile ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a new report from Opera Mediaworks.

The study also found that in-app mobile ads are an average of 1.7x more effective than ads on the mobile web.

Rich media ads achieved a CTR of 1.53% when displayed in an app and 1.12% on the mobile web. In comparison, standard banner ads achieved CTRs of 0.39% and 0.32% respectively”.

Rich media mobile ads are four times as effective as banner ads: report

‘Econsultancy’ Blog

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