‘Nielsen: Display Advertising Grew 26.3% in the First Quarter’ – ‘Mashable’

Todd Wasserman says, “The much-reviled banner ad appears to have some life left.

Display advertising — a category that includes banners — grew 26.3% globally in the first quarter, according to Nielsen. The increase was led by Asia-Pacific and Latin America, where display advertising grew 33.2% and 48.2%, respectively. Even in Europe, a comparatively mature market, display grew 10.4%.

One caveat: Nielsen doesn’t yet measure search and mobile. The company is still working on ways to accurately track both of those categories. Still, the figures for display are in line with other researchers’ reports”.