The latest ‘Econsultancy’ blog post is titled “10 things I love about your emails (and related arts)”. Ben Davis says, “I love emails with clear creative and natty features. I dida post about my love. Now here’s another post. As a Brucie bonus I’ve included many links to related arts. Get creative and maybe you, too, can yank some love from my inbox”. 10 things I love about your emails (and related arts) ‘Econsultancy’ Blog  [...]

The latest post on ‘Mashable’ is titled “Google’s Chromecast Is Magical, But Not Without Issues”. Emily Price says, “Google’s Chromecast bills itself on the box as “the easiest way to watch online video on your TV.” Following in the footsteps of Google TV and the company’s never-releasedNexus Q from last year, the easy-to-connect dongle represents Google’s latest attempt to takeover your living room. Will it be successful? The device faces tough competition from a number of other connected devices ranging from the Apple TV to Roku”. Google’s Chromecast... [...]

The latest article on HubSpot blog is titled “The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention”. Ginny Soskey says, “When I use my email, I’m a control freak. I label and color-code almost every email I get — for both personal and work email addresses. My inbox is regularly at zero — not because I don’t have emails to respond to, but because upon getting an email notification, I immediately file it away into my “Needs Response,” “To Remember,” or another descriptive label”. The New Gmail Inbox: How It Works and Why... [...]

The latest article on Business Insider is titled “Twitter And LinkedIn Are Expanding Their Ad Offerings [THE BRIEF]”. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: Yesterday LinkedIn announced its ad business is growing. The platform just launched a Sponsored Updates feature that appears in members’ newsfeeds both on desktops and mobile devices. Brands will share business content, from presentations to video features, with LinkedIn members”. Twitter And LinkedIn Are Expanding Their Ad Offerings [THE BRIEF] Business Insider  [...]

The latest article on ‘Business 2 Community’ is titled “How to Increase Your Facebook Likes With a Small Budget: Case Study”. Brittany Berger says, “The art and science of Facebook advertising is a challenge. The questions such as, who should I target, what headline do I use and what budget should I set are just some of the questions that goes through each marketers mind. Here is my story of how I increased my Facebook likes from 600 to over 11,000 in just over 2 weeks with a creative and low cost strategy that used Facebook’s advertising platform”. How to Increase... [...]

The latest article on HubSpot blog is titled “How to Use LinkedIn’s ‘Sponsored Updates,’ a New Type of Ad for Company Pages”. Amand Sibley says, “Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that”.   How to Use LinkedIn’s ‘Sponsored Updates,’ a New... [...]

Precious Ngwu just launched the Optin Emperor WordPress plugin that builds a flow of evergreen traffic to your business. This plugin is built based on a super affiliate technology that any marketer can use; no tech skills needed. According to Ngwu, Once you install Optin Emperor on any of your niche sites, it collects high quality targeted leads for you and it collects them by the dozens every hour. As Ngwu says, this process “builds your own personal army of money makers” and once you have them, you can assure traffic and commissions anytime. Once you have Optin Emperor instsalled: •... [...]

The latest post on ‘ReadWrite’ is titled “Twitter Users Get Hacked—By Twitter!”. The ReadWrite Editors say, “Twitter wanted everyone to know about wider availability of a new feature called TV ad targeting, which lets advertisers synchronize promoted-tweet campaigns with their TV spots. So it published a blog post describing results from a beta test of the feature that just happened to feature tweets from real Twitter users reacting to the TV ads. But while the users were real, their purported tweets were not, SFGate reported. Twitter has since tweeted (of course) an apology... [...]

The latest post on ‘Mashable’ is titled “Facebook Now Gets 41% of Its Ad Revenues From Mobile”. Todd Wasserman says, “Facebook’s stock rose more than 15% in afterhours trading on Wednesday after the company reported that 41% of its advertising revenues now come from mobile. The surprising mobile numbers — Wall Street had been expecting Facebook to report the figure at 33% — contributed to revenues of $1.8 billion for the quarter, which was more than the projected $1.62 billion. Earnings per share came in at $0.19, which surpassed the $0.14 that analysts had been expectin”. ... [...]

The latest ‘Econsultancy’ blog post is titled “How to measure branded search traffic in the ‘Not Provided’ age”. Chris Lake says, “Many SEOs spend a lot of time trying to improve rankings for non-branded search terms, for all sorts of reasons. We do this too, but I’ve always kept a very close eye on branded search volume. When we launched this blog in 2006 one of our primary aims was to improve our overall share of search. Another was to move the key brand metrics in a favourable way, not least because a visitor who adds ‘Econsultancy’... [...]