The latest article on ‘MarketingProfs’ is titled “The Most Effective B2B Lead Generation Methods”. Ayaz Nanji says, “The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing (email newsletters, websites, search, and blogs), according to a recent report by InsideSales.com. On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn... [...]

In May, Matt Cutts warned that Google is cracking down on “backlink spam”, the practice of spreading irrelevant backlinks aound the web by adding spam to a forum, wiki or social site. Marketers need more dependable methods of raising their search engine rank. Recognizing this direction, Peter Garety started working on a process to improve rankings without depending on backlinks. As a result he came up with P1 Content Magnet, software to help you build pages that rank high naturally, without artificial backlinking. Garrity demonstrates his software on his sales page. It shows you how... [...]

The latest article on  ‘Marketing Land’ is titled “Publish With Passion: Let Your Content Find An Audience”. Matt Jessell says, “There’s a great expression sometimes used in business: “A camel is a horse designed by committee.” I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose. A recent interview with some of the most successful content creators on YouTube illustrates this... [...]

The latest post on ‘Mashable’ is titled “How to Use Tabs in Gmail”. Amy-Mae Elliott says, “Gmail‘s inbox has changed again. To help you navigate the changes, we’ve taken a closer look at the service’s new customizable tabs. Designed to make your inbox more approachable, tabs organize your incoming mail into categories, giving you an at-a-glance look at what’s new. SEE ALSO: 10 Dead Simple Gmail Tips, Tricks & Shortcuts See below for our in-depth explanation of the new default tabs, how to personalize the tabs to suit you and — if really dislike... [...]

The latest ‘Econsultancy’ blog post is titled “Flat web design and skeuomorphism: the pros and cons”. Robert Yardy says, “Flat web design and skeuomorphism are two design approaches that could not be more different. In terms of opposites we’re talking a level equal to Take That vs. Slipknot, Barcelona FC vs. Accrington Stanley, The Godfather vs. Legally Blonde, basically, they are not similar! Microsoft and Apple have been at the centre of this design battle and fans of both companies have been equally passionate in their arguments for the pros of their particular... [...]

Recently, James Renouf realized the Google Plus holds significant opportunities for marketers. Most people are aware of it but the small elite cadre of marketers are capitalizing on it. He created G + Monetizer to show you how to be a part of that small group of G+ expert marketers. By getting familiar with it now, you can be well ahead of marketers who ignore it or delay. Unlike the earlier Google marketing tool, AdWords, Google+ costs nothing to use. Use it and profit from it and pay Google nothing. You can be a Google + Monetizer for free. Renouf is willing to share what he has discovered,... [...]

The latest ‘Aweber’ blog post is titled “Advanced Email Marketing: Beyond The Basics”. Amanda Gagnon says, “Gmail recently reorganized inboxes into several tabbed spaces. Like Outlook’s Clean Sweep or Gmail’s already-existing Priority Inbox, it’s one more way to divide incoming emails into categories. One of those tabs is “Promotions,” designated for offers and marketing newsletters. Another is “Updates,” for more transactional messages (receipts, bills and the like). The bottom line?“. Advanced Email Marketing: Beyond The Basics Aweber Blog  [...]

The latest MOZ blog post is titled “Influencing Social Awesomizers with Personalized Content”. Jon Morris says, “Earning a mention by a social “awesomizer,” someone with with hordes of followers and a powerful voice in their industry, can boost even the most niche business to the forefront of social buzz. Our recent experiment shows you how”. Influencing Social Awesomizers with Personalized Content MOZ Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Why B2B Brands Need to Create Long-Form Content”. Michael Brito says, “Brands must learn to master the art of short-form storytelling. Technology enables it; and consumer attention spans demand it. Whether if be a 6 to 15 second video, a single photo, or 140 characters of usefulness, there’s no doubt that companies must learn how to tell their brand story quickly and efficiently”. Why B2B Brands Need to Create Long-Form Content ‘Copyblogger’ Blog  [...]

Many local merchants don’t even realize they have a reputation management problem. And if they know about their problem, most don’t know what to do about it. This creates a marketing opportunity for consultants who can identify the businesses with the problem and offer them a solution. Luther Landro has just announced Reputation Management, a turn-key system you can use to establish a reputation management consultancy. Landro has included all the instruction you need (in both video and printable formats). In this training, Landro isn’t showing you how to make a quick killing;... [...]