‘Personalized jewelry, personalized email: How Limoges raised revenue per email by 300%’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Personalized jewelry, personalized email: How Limoges raised revenue per email by 300%”.

Cielo Lutino says, “Although sales in the fine jewelry and better watch category declined in 2012, you wouldn’t know it from looking at the ledger of Limoges Jewelry, maker of personalized products such as class and couples’ rings.

Okay, so this online retailer doesn’t hawk fine jewelry, but a 300% increase in revenue and year-over-year (YOY) email sign-up growth of 100-400% and a 99% deliverability rate (you get the idea) is nothing to sneeze at”.

Personalized jewelry, personalized email: How Limoges raised revenue per email by 300%

‘Econsultancy’ Blog